The McVitie’s story begins with an apprentice baker named Robert McVitie. Born in Scotland in 1809. In 1830 Robert McVitie opened a commission store with his father in Edinburgh, Scotland – This was the beginning of empire of cookies. The cakes and cookies became so popular that Robert and his wife sent their sons to Europe to study bakery. In 1925 followed the McVitie’s Digestive with milk chocolate. An exact copy of the original Digestive but with a delicious layer of milk chocolate. A bit later the pure variant followed.
This is the year in which it is announced that all Digestives (Original, Milk, Pure) and the Crunchy Haverkoek will be called McVitie’s. The familiar other cookies such as San Francisco cookies, Café Noirs, Nizza’s continue to be called Verkade.